The Picklr is the largest-scale franchisor in indoor pickleball, reporting more than 450 franchise licenses signed in North America, 86 new leases signed in 2024 totaling 2.8 million square feet, and 90-plus locations opening by the end of 2025, with expansion into Canada, Japan, Australia, and New Zealand and eight further regions planned by 2027.

Franchisees receive real estate and construction assistance through an established build-out supply chain, court surfacing with sound mitigation, dark walls with spotlighting, and a pro shop stocked with premium brands. Support includes pre-opening membership sales training and ongoing operational guidance from a franchise team the company describes as eight members with more than 139 combined years in franchising.

The revenue model is membership-first recurring revenue plus adult and junior academy instruction, private and corporate events, and sponsorship income, supported by multi-year partnerships with the PPA Tour, Nike Sports Camps, JOOLA, and Vulcan. Recognition cited includes Inc. Magazine’s number 43 fastest-growing private company and a Time100 wellness listing.

The sales process runs web form, introduction call, application, FDD review, and team meeting; investment figures are not published.