Point Ref is a Tennessee company whose entire offering is pickleball officiating technology: automated AI line review with playback, marketed through three implementation tracks for venues and pickleball courts, tournament organizers with analytics, and players.

A tournament director testimonial reports players loved having a second set of eyes and were impressed with the playback. The site invites venues to book a discovery call to implement the system.

The company is led by founder and CEO Mike White from Humboldt, Tennessee. The site is early-stage: no pricing, named venues, or hardware specifications are published, which the listing reflects.