Pickleball in the Sun describes itself as the original pickleball marketing and lifestyle platform, founded by Laura Gainor, with more than six years helping brands, resorts and communities grow through the sport.

Its most facility-relevant line is the Premier Pickleball in the Sun Destinations program, in which the company works with luxury resorts and destinations to spotlight their pickleball programs and amenities, helping players discover places to play. Destination features published on the site name CordeValle, Chateau Elan, Innisbrook Resort, Carneros Resort, Sawgrass Marriott, Banyan Tree Mayakoba, The Boca Raton and TradeWinds Island Resort, among others.

Service lines cover experiences including brand activations, corporate events and social play; media and storytelling spanning a Pickleball Magazine column, industry interviews and social campaigns; and community work through featured destinations, indoor clubs and ambassador networks. Agency consulting and immersion sessions are sold to advertising and PR agencies entering the sport.

Note for placement: the site also carries a heavy consumer layer of gift guides, a newsletter and a retail shop, so the venue-marketing program is the part relevant to operators.