Pacific Pickleball is a family run online paddle store based in San Luis Obispo, California, born from the Berg-Johansen family’s own competitive obsession with the sport. The owners have medaled in tournaments including Nationals and the California State Games, and they only sell paddles they have personally played, working with top manufacturers to keep a curated range rather than an endless wall. There is no brick and mortar storefront, but the personal touch replaces it: anyone on the Central Coast can arrange an in person demo of the inventory at a local court, and the owner fields calls directly to talk through paddle choices. Orders ship with free shipping, and the number doubles as a text line for questions.