L Cubed Lifestyle is a performance apparel brand focused on sun protection for pickleball and other outdoor activity, founded by Eric Alexon. Its core products are UV50 and UV30 rated long and short sleeve performance shirts for men and women, made from 100 percent polyamide fabric chosen for moisture wicking, quick drying, and a cool feel, plus performance hats and hoodies. The brand markets heavily within pickleball, appearing at pickleball conventions and events such as Model Pickleball Miami, and its founder discusses UV protection for players on pickleball podcasts. The name stands for Laugh, Learn, Longevity, and the clothing is positioned for court, trail, and water use, sold through the brand’s online store.