JustPaddles is an online pickleball paddle retailer launched in 2021 by Pro Athlete, Inc., the Kansas City company behind JustBats and JustGloves. The store leans hard on buying help: a Paddle Coach quiz matches players to paddles, and the Paddle Lab publishes measured data like exit velocity, spin RPM, and twist weight so shoppers can compare on numbers instead of marketing copy. Purchases are backed by a Paddle Assurance Program with a 30-day trial and free two-way shipping, orders placed by 7 pm Central ship the same day, and a rewards program pays 3 percent back. The catalog spans major brands plus certified used paddles at lower prices.