Bell Racquet Sports has been in the racquet business since 1985, growing from owner Bruce Bell’s first stringing machine into one of the country’s premier racquet specialty retailers, based in East Rochester, New York. The shop services every paddle and racquet sport, and pickleball players get real attention: a paddle loaner program lets you trial paddles for a small daily fee before buying, and the inventory spans hundreds of paddles and racquets with court shoes and gear to match. Certified Master Racquet Technicians handle stringing with 24 hour turnaround and same day express options, serving everyone from club players to touring pros. The business announced it is going fully online in July 2026, shifting its deep inventory and mail in service programs to bellracquetsports.com.