Pickleball Plug
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Mesa, Arizona
Air Fresh Marketing is an experiential marketing and event staffing agency operating in more than 200 US markets, with a dedicated pickleball vertical.
The pickleball page defines eight staff roles: brand ambassadors who are often players themselves, tournament and sponsor activation staff running sponsor footprints and courtside experiences, paddle and gear demo staff managing demo fleets and explaining paddle technology, food-handler certified sampling staff, lead capture staff driving app downloads and club and league signups, clinic and community event staff supporting learn-to-play sessions, bilingual staff, and program managers overseeing multi-club campaigns.
Four program shapes are scoped with staffing guidance: tournament sponsor activations at two to ten staff per event, paddle demo tours at two to six per stop, club and league campaigns at one to four per venue, and national programs at ten to sixty-plus across markets.
Delivery runs a six-step process from brand and circuit discovery through recruitment prioritizing players and racquet athletes, product and sport training requiring pickleball fluency, and on-site execution, with general liability coverage and 48 to 72 hour rapid deployment.
Note on fit: the contracting buyer is typically a brand, with the club as the venue.
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