Atlantic Recreation, based in Tampa, is a business-to-business racquets and wellness program management and recruiting firm, stating it has served facilities from two to 34 courts and that its work includes developing new programs like pickleball as well as renovating tired ones.

Its staff includes certified tennis, fitness and pickleball professionals holding memberships with the Racquet Sports Professionals Association, Professional Tennis Registry and American Council on Exercise.

Three service lines are published. Programs is a managed staffing model aimed at clubs running seasonal tennis and pickleball programs: the firm finds and places a professional the club approves, then supervises, supports and pays that pro through the season, so the facility gets a team of professionals and a library of programs for what hiring one person would cost. Recruiting is a director search alternative in which the firm handles roughly 90 percent of the process, presents a short list, leaves the decision to the club, and warranties the hire. Consulting provides independent third-party evaluation of racquets and fitness amenities.

The company has supported the Club Management Association of America as an affiliate.